Criterion Announces Opening of Boutique Resort-Style Multifamily Community in North Dallas’ “Employment Corridor”


Contact: Leah Ekmark Williams

C. Pharr & Co. for Criterion

972-931-7576 Ext. 351

Criterion Announces Opening of Boutique Resort-Style Multifamily Community in North Dallas’ “Employment Corridor”

DALLAS, July 14, 2014Criterion Property Company, L.P. announced the opening of its newest residential development, VV&M Boutique Residential Living, featuring 310 residences, located at 5225 Verde Valley Lane, which is situated at the northwest corner of Montfort Road and Verde Valley Lane on the Addison/Dallas border. The property is just seconds away from the Beltline exit of the Dallas North Tollway and the heart of North Dallas’ employment corridor. VV&M is adjacent to a revitalized shopping center with a grocery store, restaurants, bars and entertainment venues, providing residents with convenient access to everything they need to pursue an urban, walkable lifestyle.

“The demand for quality, walkable, urban multifamily communities is tremendous right now, and we are excited to offer our residents this lifestyle in the North Dallas and Addison corridor,” said Brandon Hancock, Criterion’s Development Manager for Texas. “VV&M is a modern, sustainable, and ideally located community offering residents convenient access to virtually anything they desire, whether it be work, dining, entertainment or shopping.”

VV&M provides a boutique residential living experience with hotel inspired amenities and designer appointed finishes throughout the studios, one-, two- and three-bedroom residences. The property also offers exclusive two-story townhouse residences featuring custom finish packages.

Interior design elements include a choice between two designer finish schemes featuring either granite or quartz countertops, spacious nine- and 10-foot ceilings, wood-style flooring or polished concrete, stainless steel appliances, and spacious walk-in closets. High efficiency washer and dryers are provided in every unit. Residents in select units also have access to wine refrigerators, private balconies or patios, private fenced yards and in-unit doggie doors.

Residents also have access to a state-of-the-art fitness center outfitted with TechnoGym equipment featuring Wellness Cloud to track fitness progress, as well as a soft surface yoga patio. Other common-area luxury features include in-water pool cabanas and tanning ledge, deck cabanas with side privacy screens, an outdoor grilling kitchen with natural gas grills and a pizza oven. Residents can also spend time lounging in “The Cave,” a unique indoor/outdoor living room for entertaining or relaxing, complete with a pool table, shuffle board and high definition TVs. Other amenities include a hotel-style bar and lounge area with a media wall, a conference and dining facility with professional presentation capabilities, business nook featuring iMac computers and a resident-only dog park. Complimentary Wi-Fi is available in all common areas, and residents can also enjoy AppleTV connectivity on all common-area TVs.

VV&M residents will enjoy direct access to a variety of retail and lifestyle offerings thanks to the community’s close proximity to a variety of shopping and entertainment destinations. The community is adjacent to the redeveloped Village on the Parkway shopping center giving residents the ability to walk to Whole Foods, 24 Hour Fitness, AMC Theaters, and dozens of restaurants, shops and bars. Residents will also be within a bike ride of LOOK Cinemas, Barnes and Noble, the Galleria, and hundreds of other shops and restaurants.

Designed with a strong focus on sustainability, the project is seeking certification from the National Green Building StandardTM, a collaboration between the National Association of Home Builders and the International Code Council. Municipalities and government officials have consistently deemed this certification to be on par or superior to other residential green rating systems. The property features energy efficient lighting, programmable thermostats, high efficiency appliances and plumbing fixtures, community wide recycling program, drip irrigation landscaping and sustainable building materials.

About Criterion  

Criterion Property Company ( is a real estate operating company specializing in the development, construction management and asset management of multifamily communities. Dedicated to conducting all business with the utmost honesty and integrity, Criterion’s mission is to enhance and maximize the value of its assets for partners, lenders, investors and employees. With offices in Dallas and Boston, Criterion is actively seeking multifamily investment opportunities in Texas and the Northeast, focusing on the surrounding areas of Dallas, Austin, San Antonio, Boston, Philadelphia, New York metro area and Washington, D.C. In these areas, Criterion will seek to identify multifamily development opportunities in “smart growth” areas, which are mixed-use areas of residential, retail and office space already served by key infrastructure components such as mass transit systems.